Marketing : the core

Marketing: The Core uses a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their com-bined classroom alternative and consulting experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student l…

Arthritis and arthroplasty the hand, wrist and elbow

State-of-the-art guidance on challenging issues in hand, wrist, and elbow arthritis with emphasis on reconstructive and arthroplasty treatment options! This volume in the new Arthritis & Arthroplasty series offers expert guidance on everything from patient selection and pre-operative planning to surgical approaches and techniques. 1. Provides evidence-based, clinically focused guidance on pa…

Arthritis and arthroplasty the knee

State-of-the-art guidance on challenging issues in total knee arthroplasty and reconstruction! This volume in the new Arthritis & Arthroplasty series offers expert guidance on everything from patient selection and pre-operative planning to surgical approaches and techniques. 1. Covers arthroscopic debridement, patellofemoral maltracking, and other hot topics for the latest developments in…

Business and society : stakeholders, ethics, public policy

In a world economy that is becoming increasingly integrated and interdependent, the relationship between business and society is becoming ever more complex. The globalization of business, theemergence of civil society organizations in many nations, and new government regulations and international agreements have significantly altered the job of managers and the nature of strategic decision maki…

Corporate finance

Corporate Finance has always led the way in innovative coverage and technology, and the Tenth Edition is no exception. Several chapters have been extensively rewritten to incorporate the many exciting new research findings in corporate finance. Then, within McGraw-Hill's Connect® Finance, LearnSmart™ ensures students are learning faster, studying more efficiently, and retaining more knowledg…

Human nutrition : science for healthy living

Edisi

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ISBN/ISSN

9780073402529

Deskripsi Fisik

xxvi, 661 hlm. : ilus. ; 28 cm.

Judul Seri

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No. Panggil

612.3 Ste h

Human biology

The human body is an amazing biological machine, capable of extreme activities, such as high-elevation rock climbing. While the climber is focusing on her next handhold, the body is coordinating the actions of multiple body systems to ensure that the machine functions at peak performance. For each movement, the nervous system must process thousands of signals from the outside environment. In…

Human physiology

The cover illustration by William B. Westwood Depicts a battle waged on multiple fronts in response to an invasion. A splinter has pierced the skin and allowed bacteria to enter the underlying tissue.This has enlisted numerous defense mechanisms to plug the torn tissue and blood vessels and combat the bacteria. When the physiological events are viewed, the common experience of getting a spl…

Essentials of marketing research

Essentials of Marketing Research delivers current marketing research topics and tools that marketers need to succeed. The authors'years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market Essentials of Marketing Research gives students a strong command of market research principles, while being concise enoug…

Business a changing world

This new edition reflects many dynamic changes in the business environment related to how managers make decisions. It is important for students to understand how the functional areas of business have to be coordinated as changes in the econ¬omy, technology, global competition, and consumer decision making continues to evolve. All of these changes are presented in concepts that entry-level stud…

Becker-Shaffet's diagnosis and therapy of the glaucomas

Authored by three prominent specialists in the field, this text provides extensive coverage of diagnostic and treatment modalities for optimal glaucoma management. Revised throughout, it examines the newest 3"d most promising developments in medical treatment, laser and surgical advances. 1. Presents evidence-based and updated information on all aspects of the glaucomas—including physiology…

Haddad and winchester's clinical management of poisoning and drug overdose

Manage any poisoning emergency with confidence! When patients present with any kind of suspected toxic exposure, accurate diagnosis, and correct treatment are absolutely essential...yet every second counts. Make the right clin-ical decisions quickly with the help of the most current, authoritative, and practi¬cal reference available on this subject! "An invaluable resource and a key compon…

Advanced financial accounting

The next evolution in online homework management, McGraw-Hill's Connect Accounting is an online assign¬ment and assessment solution that connects you with the tools and resources you'll need to achive success: 1. Access end-of-chapter assignments for limitless prac¬ tice and immediate feedback that reports directly to your instructor's grade book. 2. Quickly access lectures, an eBook, stu…

The heart of change : real life stories of how people change their organizations

"...the core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people's feelings. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an M.B.A. sense. In highly successful change efforts, people find w…

Arthritis and arthroplasty the spine

State-of-the-art guidance on challenging issues in degenerative and arthritic conditions affecting the spine! This volume in the new Arthritis and Arthroplasty series offers expert guidance on everything from patient selection and pre-operative planning to surgical approaches and techniques. 1. Provides evidence-based, clinically focused guidance on patient selection, pre-operative plannin…

Marketing

Edisi

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ISBN/ISSN

9780077861094

Deskripsi Fisik

xxxviii, 454 hal. : il. ; 29 cm.

Judul Seri

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No. Panggil

658.8 Hun m

Accounting for governmental and nonprofit entities

Accounting for Governmental and Nonprofit Entities provides users with extensive, accurate, and up-to-date coverage of accounting and financial reporting for government and not-for-profit organizations, in addition to information on governmental auditing and performance measurement. The textbook uses a unique dual-track approach to teaching governmental accounting and features two independent c…

HBR'S 10 must reads on managing yourself

If you read nothing else on managing yourself, read these io articles. We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.

HBR'S 10 must reads : the essentials

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book a "must read." These are 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration—and ready to run with big ideas to accelerate their own and their companie…

Clinical management of thyroid disease

Diagnose and treat thyroid disease with confidence using evidence-based research! This new book edited by Fredric Wondisford, MD, and Sally Radovick, MD, with contributions from experts in the field, fulfills the niche of a succinct, clinical resource to help you translate research into practice. Presents the expertise of authors and an editorial staff comprised of leaders in the field of thy…