Principles of Plant Genetics and Breeding, Second Edition introduces both classical and molecular tools for plant breeding. Topics such as biotechnology in plant breeding, intellectual property, risks, emerging concepts (decentralized breeding, organic breeding), and more are addressed in the new, updated edition of this text. Industry highlight boxes are included throughout the text to context…
In your drive for growth you're not alone if you've been searching for answers to questions like these: 1. How can I sustain enterprise growth in today's highly competitive global economy? 2. How do I enhance my chances for promotion? 3. How do I add the most value now that I've moved into management? Drawing on his 22 years at FedEx and the past 10 years consulting with leaders around the …
TO MEET THE ENVIRONMENTAL, social, and economic challenges facing us. organizations must become more sustainable. Employees play a central role in that transformation, yet they are vastly underutilized in most company's sustainability initiatives, as are the HR depart¬ments and professionals who should be helping to engage them. Talent, Transformation, and the Triple Bottom Line shows leaders…
The introduction of new disruptive technologies in recent years has changed the rules of marketing and product development forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with almost limitless choices for making a purchase in a shrinking decision window. Consumers are looking for a relationship, not a transaction—they want to be ac…
Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why are most companies not doing this? Instead, Customer service appears to be at an all-time low-but that gives the few companies who do choose to focus on …
YOU'D NEVER PUSH YC CAR THROUGH RAIN A MUD IN FABULOUS HEELS You've been known to sneak in shopping bags after dark so your neighbo ou with new shoes—again. You'd totally buy a killer pair of stilettos, even if lat on your face during your first moments with them. We get it—we really, Do You Speak Shoe Lover? dives into the all-consuming passion simply is shoe love. It's a wild ride o…
Physical activity and exercise are key components of a wellness lifestyle. To live a long and healthy life, you must be active. The first part of this journal will help you develop a personalized plan for your fitness program. Once you are ready to put your plan into action, use the logs for weight training and for an overall exercise program to monitor the progress of your behavior change prog…
Early-stage buyers don't want to talk to a salesperson or even register on a website. And in today's digital world they have the power of instant and frictionless choice. Instead of relying on the sales-driven practices of years past, new relationship-based strategies are necessary to help prevent disaster for inbound leads. Recommend This! Delivering Digital Experiences that People Want to Sha…
In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay astep ahead of yourcompetition. The ability to see and capitalize on new opportunities is the cor…
How can elite U.S. military units consistently perform at such high levels, even in the midst of combat? What secrets do Navy SEALs, Army Rangers, and Blue Angels hold that give them the skills, ability, and confidence to execute their missions with such success? And what can these military professionals teach American business about teamwork, continuous improvement, and leadership? Courage to…
Sales teams have the potential to do great work. But most do not devote enough energy to understanding meeting dynamics, nor do they possess the process awareness skills that are critical components of effective collaboration, both internally and externally. Many organizations place too much importance on individual success and not enough on the sales team as a whole. They forget to take advan…
Think about all the clicks on your web pages, on your e-mail, on your banner ads, on your social media posts, on all your online mar¬keting. Now imagine each one of those clicks converted into cash in your pocket. Sounds pretty cool, doesn't it? It might also sound like an impossible dream, or some hyped-up sales pitch. But it's not; "convert¬ing every click" is what companies that do busines…
In the twenty-first century, sustainability isn't optional—it's essential for business suc¬cess. By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006. It showed a generation of business leaders how to find their companies' sustainability sweet spots—where profitability merges seamlessly with …
There are plenty of books out there on innovation, but none of them answer this central question: What actica steps and actionable approaches for aukSng an innovation capability and culture within )«ur organization? If you are looking for complicated neory or academic debates, The Innovator's Field t is not for you. This book is for leaders and practitioners who need actionable techniques to…
"This is not a book about one thing. It's not a 300-page dissertation on leadership, teams, or motivation. Instead, it's a multi-faceted agenda for building organizations that can win in world of relentless change, ferocious competition, and unstoppable innovation." - FROM THE PREFACE What Matters Now is Gary Hamel's impassioned plea to rethink the fundamental assumptions we have about ma…
A ccording to conventional wisdom, the world is divided into "haves" and "have-%nots," and which group you belong to is often attributed to the luck of the draw. Some people are fortunate enough to be able to climb the ladder of success, but most of us believe we don't have what it takes to earn six and seven figure sala¬ries. We believe successful people are somehow different from us, s…
What is a typical consumer doing right now? There's a decent chance that the answer involves at least one screen. She might be browsing her favorite shopping sites on her tablet, group chatting with friends on her smartphone, or watching the morning weather report on TV. Throw in a handful of apps running in the background, and the result is a new set of opportunities to reach people where they…