If you have ever eaten a corn chip, you may have been affected by biotechnology. Don't eat chips? How about sour cream, yogurt, cheese, or milk? In this century, more and more of the foods we eat will be produced by organisms that have been genetically altered through biotechnology. Such genetically mod¬ified (GM) foods have become a controversial topic over the last few years, as have human e…
Sciences: An Integrated Approach, responds to the future needs of today's students. The integrated course encompasses physics, chemistry, astronomy, Earth sciences, and biology, and emphasizes general principles and their application to real-world situations. The Sixth Edition has been updated to provide the most current scientific coverage. Some of the changes are: 1. Chapter 3 Energy includ…
Keberhasilan pembangunan suatu negara, khususnya negara sedang berkembang, tidak terlepas dari sistem perekonomian atau pembangunan ekonomi yang diterapkan, instruktur fisik dan sosial, serta tingkat pembangunan yang telah dicapai pada masa penjajahan. Hal itu semua ditentukan oleh faktor-faktor domestik, seperti kondisi fisik dan sosial serta lokasi geografi, sumber daya alam yang dimiliki, si…
Buku ini merupakan buku ajar yang materinya sudah tersusun sesuai dengan kompetensi. Berbeda dengan kebiasaan umumnya, kegiatan praktikum biasanya dijadwalkan terpisah dari kegiatan tatap muka ketika membahas teori. Namun dalam buku ini kegiatan praktikum merupakan kegiatan yang menyatu dengan kegiatan tatap muka, karena kegiatan praktikum merupakan bagian enhance the environment dari kegia…
Kedatangan orang Barat dan masuknya agama Islam ke Indonesia membuka lembaran sejarah baru Indonesia. Proses perubahan sosial, ekonomi, dan politik secara mendasar pun terjadi sebagai dampak dari kejadian-kejadian itu. Berawal dari kegiatan perdagangan rempah-rempah (emporium), lalu berlanjut dengan meluasnya sebuah imperium, yang membawa pengalaman baru bagi bangsa Indonesia bahkan dirasakan s…
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.The editorial team at Pearson has worked closely with educators around the globe to include: 1. Updated! All chapters have been revised to include the latest developments in strategic brand management. Chapter 6 has been reorganized and updated around the four major marketi…
Introducing ... Crafting and Executing Strategy, Global Edition, by Thompson, Peteraf, Gamble, and Strickland. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and…
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This book, now in its ninth edition, reaches all the way back to the beginning of the 1990s. So much has happened in this interval of more than 20 years. War and revolution have marked many parts of the globe, especially the Middle East, with no end on the hori¬zon. Natural disasters from earthquakes, hurricanes, floods and tsunamis, volcanoes, and more have unleashed devastation and death in …
Contemporary students put extraordinary demands on OB instructors and text¬books alike. On one hand, students immersed in quantitative courses such finance and accounting and other business disciplines are often quick to dis¬miss OB/management courses as "soft" or "elementary" or "common sense"—so there is a pressing need for relevance and richness. On the other hand, modern technology and …
At the time I began college, biology would have been at the bottom of a list of potential majors. I enrolled in a physical an¬thropology course to fulfill the life science requirement by the easiest possible route. During that course, I learned for the first time about chromosomes, mitosis, and genetic recombi¬nation, and I became fascinated by the intricate activities that could take place i…
Integrated Principles of Zoology continues to be the leading text for the introductory zoology course. With the sixteenth edition, the authors bring a wealth of real experience as they describe the diversity of animal life and the fascinating adaptations that enable animals to inhabit so many ecological niches. The overall organization of this text has proven to work well to help students un…
Over the years, we have received many compliments on this text and understand that it's a favorite among students. We accept that as the highest compliment and con¬tinue to work very hard to maintain that status. The objective of Statistical Techniques in Business and Economics is to provide students majoring in management, marketing, finance, accounting, economics, and other fields of busine…
Like its predecessors, the tenth edition of Analysis for Financial Manage¬ment is for nonfinancial executives and business students interested in the practice of financial management. It introduces standard techniques and recent advances in a practical, intuitive way. The book assumes no prior background beyond a rudimentary, and perhaps rusty, familiarity with financial statements—although …
One of my most exciting educational experiences was my introductory molecular biology course in graduate school. My professor used no textbook, but assigned us readings directly from the scientific literature. It was challenging, but I found it immensely satisfying to meet the challenge and understand, not only the conclusions, but how the evidence supported those conclusions. When I started t…
If you are a student coming to the study of vertebrates for the first time, several introductory remarks may be helpful, especially on how this textbook will support your work. First, the discipline of vertebrate biology is diverse and inclusive. It brings together themes from molecular biology, genes and genomes, evolution and embryology, biomechanics and experimental physiology, and it incorp…
This fourteenth edition of Strategic Management builds upon the timely change we made in the previous edition—to increase our emphasis on planning for domestic and global com¬petition in a global economy that is integral to strategic decision making in even the small¬est business or organization on Main Street in any town worldwide every day. We have focused on the needs of strategy student…
Introducing...Human Resource Management: Gaining a Competitive Advantage, Global Edition, by Noe, Hoilenbeck, Gerhart and Wright The Ninth Global Edition of Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to face and meet a variety of challenges within their organizations and how to gain a competitive advantage for their companies. Features of th…
Vision and Change in Undergraduate Biology Education: A Call to Action encourages instructors to improve student engagement and learning in introductory biology courses. The central idea of the Vision and Change report is that we need to turn away from teaching methods that reward students who memorize and regurgitate superficial knowledge. Instead, we need to empha¬size deeper learning that r…
When managers are well informed about a company's internal operations (e.g., sales, production, inventory levels, time to market, warranty claims) and com¬petitive position (e.g., market share, customer satisfaction, repeat sales) they can take appropriate actions to improve their business. Managers need reliable, timely infor-•nation so they can analyze market trends and adjust to changing …