Communication WORKS takes a practical approach to communication with a focus on the ways culture, technology, social media, and ethical concerns both enrich and complicate our world. This edition applies a new critical thinking framework to help students understand, retain and apply communication concepts in their lives today, in the classroom, and in the working world. DIGITAL LEARNING SOLU…
Marketing: The Core uses a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their com-bined classroom alternative and consulting experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student l…
State-of-the-art guidance on challenging issues in hand, wrist, and elbow arthritis with emphasis on reconstructive and arthroplasty treatment options! This volume in the new Arthritis & Arthroplasty series offers expert guidance on everything from patient selection and pre-operative planning to surgical approaches and techniques. 1. Provides evidence-based, clinically focused guidance on pa…
State-of-the-art guidance on challenging issues in total knee arthroplasty and reconstruction! This volume in the new Arthritis & Arthroplasty series offers expert guidance on everything from patient selection and pre-operative planning to surgical approaches and techniques. 1. Covers arthroscopic debridement, patellofemoral maltracking, and other hot topics for the latest developments in…
Principles of Macroeconomics, 5th edition provides students with a lens through which to view, analyze, and understand current economic scenarios by eliminating overwhelming detail and focusing on Seven Core Principles.
The reader includes 48 readings from contemporary journals and historical sources, 23 case studies that illustrate situations and raise issues that you may very well be confronted with as a teacher, and 17 classroom observation video segments to allow you a look into the classroom while reading Teachers, Schools, and Society. We picked readings that are interesting and insightful, reflect diffe…
In a world economy that is becoming increasingly integrated and interdependent, the relationship between business and society is becoming ever more complex. The globalization of business, theemergence of civil society organizations in many nations, and new government regulations and international agreements have significantly altered the job of managers and the nature of strategic decision maki…
Corporate Finance has always led the way in innovative coverage and technology, and the Tenth Edition is no exception. Several chapters have been extensively rewritten to incorporate the many exciting new research findings in corporate finance. Then, within McGraw-Hill's Connect® Finance, LearnSmart™ ensures students are learning faster, studying more efficiently, and retaining more knowledg…
The human body is an amazing biological machine, capable of extreme activities, such as high-elevation rock climbing. While the climber is focusing on her next handhold, the body is coordinating the actions of multiple body systems to ensure that the machine functions at peak performance. For each movement, the nervous system must process thousands of signals from the outside environment. In…
Students first. If I were to use only a few words to summarize my goal for this book, as well as my teaching philosophy, that's what I would say. I believe that an effective textbook must be oriented to students—informing them, engaging them, exciting them about the field, and expanding their intellectual capabilities. When students are engaged and challenged, they understand psychology at a…
The cover illustration by William B. Westwood Depicts a battle waged on multiple fronts in response to an invasion. A splinter has pierced the skin and allowed bacteria to enter the underlying tissue.This has enlisted numerous defense mechanisms to plug the torn tissue and blood vessels and combat the bacteria. When the physiological events are viewed, the common experience of getting a spl…
Connect strengthens the link between faculty, students and coursework. Innovative, adaptive technology aligns the goals of students and faculty, allowing them to work together to accomplish more, in less time. It engages students in the course content so they are better prepared, are more active in discussion, and achieve better results. Faculty get it. Students get it. Now that's Connected. C…
Essentials of Marketing Research delivers current marketing research topics and tools that marketers need to succeed. The authors'years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market Essentials of Marketing Research gives students a strong command of market research principles, while being concise enoug…
This new edition reflects many dynamic changes in the business environment related to how managers make decisions. It is important for students to understand how the functional areas of business have to be coordinated as changes in the econ¬omy, technology, global competition, and consumer decision making continues to evolve. All of these changes are presented in concepts that entry-level stud…
Authored by three prominent specialists in the field, this text provides extensive coverage of diagnostic and treatment modalities for optimal glaucoma management. Revised throughout, it examines the newest 3"d most promising developments in medical treatment, laser and surgical advances. 1. Presents evidence-based and updated information on all aspects of the glaucomas—including physiology…
The Essential Guide to Selecting and Using Core Reading Programs is a groundbreaking, innovative resource that every school using or planning to use a core reading program absolutely must have. This one-of-a-kind guide takes an objective look at the skills, texts, and assessments included in the most commonly used programs to first help you evaluate and select an effective program and then impl…