Our primary objective in the ninth edition of Retailing Management is to inform st dents about the exciting new developments in the retail industry. Retailing has evolve into a high-tech, global growth industry. Retailers like Walmart, Home Dej Amazon, Starbucks, and Kroger are some of the most admired and sophisticated busi¬nesses in the world. The developments in the industry are providing c…
If you have ever eaten a corn chip, you may have been affected by biotechnology. Don't eat chips? How about sour cream, yogurt, cheese, or milk? In this century, more and more of the foods we eat will be produced by organisms that have been genetically altered through biotechnology. Such genetically mod¬ified (GM) foods have become a controversial topic over the last few years, as have human e…
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.The editorial team at Pearson has worked closely with educators around the globe to include: 1. Updated! All chapters have been revised to include the latest developments in strategic brand management. Chapter 6 has been reorganized and updated around the four major marketi…
Integrated Principles of Zoology continues to be the leading text for the introductory zoology course. With the sixteenth edition, the authors bring a wealth of real experience as they describe the diversity of animal life and the fascinating adaptations that enable animals to inhabit so many ecological niches. The overall organization of this text has proven to work well to help students un…
Over the years, we have received many compliments on this text and understand that it's a favorite among students. We accept that as the highest compliment and con¬tinue to work very hard to maintain that status. The objective of Statistical Techniques in Business and Economics is to provide students majoring in management, marketing, finance, accounting, economics, and other fields of busine…
Vision and Change in Undergraduate Biology Education: A Call to Action encourages instructors to improve student engagement and learning in introductory biology courses. The central idea of the Vision and Change report is that we need to turn away from teaching methods that reward students who memorize and regurgitate superficial knowledge. Instead, we need to empha¬size deeper learning that r…
It is our view that in a time of dramatic increase in globalization and high interrelatedness among coun¬tries, every student should have a conscious awareness of "things international." Whether one is studying, for example, political science, sociology, chemistry, art, history, or economics, developments worldwide impinge upon the subject matter of the chosen discipline. Such developments may…
The ocean fascinates people all over the world, including, of course, students enrolled in undergraduate marine biology courses. For many students, taking marine biology is the natural expres¬sion of an interest in marine life that began by visiting the shore, scuba diving, recreational fishing, aquarium keeping, or viewing one of the many superb television documentaries about the ocean. Many …
Welcome to the study of genetics, the science of hered¬ity. Genetics is concerned primarily with understanding biological properties that are transmitted from parent to offspring. The subject matter of genetics includes hered-be molecular nature of the genetic material, the ways in which genes (which determine the characteristics of nisms) control life functions, and the distribution and behav…
The development of microbiology—from Leeuwenhoek's astonished observations of "animalcules," to Pasteur's first use of rabies vaccine on a human, to Fleming's dis¬covery of penicillin, to today's race to develop an AIDS vaccine is one of the most dramatic stories in the history of science. To understand the roles microbes play in our lives, including the interplay between microorganisms and …
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The Yearbook for 1942 could not be appropriately presented with¬out mention of the distinguished editorial services of Dr. Guy M. Whip-pie, Secretary-Treasurer of this Society from 1915 until his death last August and Editor of twenty-six of the forty yearbooks heretofore pub¬lished. While the content of these volumes is the work of hundreds of zealous members of the profession, Dr. Whipple's…
The Association for Educational Communications and Technology has for the past thirty some years engaged in the lonely and high-risk activity of attempting to define Instructional Technology as a theory, a field and a profession. This definition, which describes and outlines the parameters of a profession rooted in research, theory, and practice, is the result of this continuing effort. It is b…
Alangkah indah hidup yang berselimut kezuhudan, kesederhanaan, dan kekayaan hati. Dengan ketiganya, tak ada rasa was-was yang disebabkan harta atau kesenangan dunia melekat di diri kita. Ada tiga tanda kezuhudan yang dibahas dalam buku ini, yaitu tidak terlalu senang saat mendapat keuntungan dan tidak terlalu sedih kala kehilangan sesuatu, tidak peduli dengan pujian atau caci-maki orang lain se…
emuliaan hidup akan teraih manakala kesabaran dan ketabahan menopang setiap aktivitas kita. Kesabaran merupakan kemampuan diri menerima segala ketetapan Allah, baik berupa kesenangan ataupun kesedihan. Segala ketentuan Sang Pemilik Alam, disikapi dengan tenang, tanpa berlebihan, Kesabaran hendaknya dilengkapi dengan sikap tabah, yaitu mampu mengubah segala kesulitan menjadi kemenangan dan kemul…
Seringkali kita berpendapat bahwa kesuksesan dan kebahagiaan yang kita raih dalam kehidupan hanyalah buah dari kerja keras, kecerdasan, dan kesempatan yang kita miliki. Kesombongan membuat kita merasa kita Ian yang paling berjasa atas keberhasilan yang kita peroleh. Tak banyak yang menyadari bahwa rida orangtua menjadi kunci kesuksesan yang diberikan Allah SWT. Islam telah menempatkan orangtua…
Membicarakan kejujuran, tak ubahnya mencari sebongkah permata berharga yang sangat langka. Kini, jujur menjadi sesuatu yang dianggap kuno, idealis, dan tertinggal. Keberanian seakan menjauh, bahkan jika ada, terkesan membabi buta dan merugikan orang lain. Sedangkan keteguhan yang merupakan "buah siap panen" keimanan pun terhempas dari hati karena "pohon keimanan" tak lagi rindang. Apa yang …
Tanpa disadari, kedermawanan, kemurahan hati, dan keikhlasan merupakan satu mata rantai yang akan menyuburkan kasih sayang Allah. Ketiga sifat terpuji itu membutuhkan satu tekad dan pengorbanan berat untuk memilikinya. Tak jarang, manusia berbelok di tengah jalan karena tergoda kelimpahan materi hingga menjauh dari tiga kemuliaan tersebut. Kisah tentang tiga sahabat yang lebih mengutamakan …
Buku ini menyajikan pembahasan mengenai pengujian hipotesis, tes-tes statistik nonparamaetrik yang disesuaikan dengan rancangan penelitian di mana masing-masing tes itu cocok digunakan, dan juga dikemukakan contoh-contoh penerapannya dalam berbagai penelitian ilmu-ilmu sosial. Contoh-contoh penerapannya dalam berbagai penelitian ilmu-ilmu sosial. Contoh-contoh yang dikemukakan menunjukkan adany…