Communication is one of the most popular college majors in the country, suggesting that students are interested in the way in which messages are created and exchanged. We are surrounded by media and media technology today that con¬tinually mediate our experiences with ourselves, with others, and with the broader group we identify as "society." We've moved from traditional "mass" media that ope…
The sixth edition of Biological Anthropology presents a concise introduction to the basic themes, theories, methods, and facts of bioanthropology. Written in an accessible style, this text demonstrates the integrity and nature of bioanihropology by using the scientific method as a theme throughout the book.
Whether you're designing a new product or improving processes within your company, harnessing your team's creativity can help solve your toughest problems. Innovative Teams quickly walks you through the basics of leading the creative process, including: • Building a diverse team • Generating a wide array of options • Choosing the right solution • Promoting a culture of creativity
Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming—but you have to understand them to manage effectively. Finance Basics explains the fundamentals simply and quickly, introducing you to key terms and concepts such as: • How to navigate financial statements • How to weigh costs and benefits • What's involved in budgeting and forecasting • How to ga…
Overwhelmed by the sheer volume of work you need to accomplish? Being pulled in different directions by competing priorities? Getting Work Done runs you through the basics of being more pruductive at work.
In Business Statistics in Practice, Seventh Edition, we provide a modern, practical, and unique framework for teaching an introductory course in business statistics. As in previous editions, we employ real or realistic examples, continuing case studies, and a business improvement theme to teach the material. Moreover, we believe that this seventh edition fea¬tures more concise and lucid explan…
A few books can change your life. Our book may not be one of them. However, if you read it, you will better understand that pay matters. After all, you can't pick up a newspaper, power up a computer, or read a blog today without someone talking about compensation. The Great Recession had major ramifications for pay. Some folks had their hours cut and/or their pay frozen or reduced. Why? Because…
Whether you're eyeing a specific leadership role, hoping to advance your skills, or simply looking to broaden your professional network, you need to find someone who can help. Wait for a senior manager to come looking foryou—and you'll probably be waiting forever. Instead, you need to find the mentoring that will help you achieve your goals. Managed correctly, mentoring is a powerful and eff…
In this sixth edition of Essentials of Contemporary Management, we continue to focus on provid-ing the most up-to-date account of the changes taking place in the world of management and management practices while maintaining our emphasis on making our text relevant and inter¬esting to students. And we know from feedback from instructors and students that the text does engage them. Our increase…
The history of Western civilization is broad, and it is easier to learn with the right tools that help you understand the larger themes and get the big picture. Many Europes offers new tools and pedagogy to show how "choice" and "chance"—the decisions made by key individuals in tumultuous times—altered the course of European history. This completely integrated print and digital program incl…
Marketing: The Core uses a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their com-bined classroom alternative and consulting experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student l…
The reader includes 48 readings from contemporary journals and historical sources, 23 case studies that illustrate situations and raise issues that you may very well be confronted with as a teacher, and 17 classroom observation video segments to allow you a look into the classroom while reading Teachers, Schools, and Society. We picked readings that are interesting and insightful, reflect diffe…
The cover illustration by William B. Westwood Depicts a battle waged on multiple fronts in response to an invasion. A splinter has pierced the skin and allowed bacteria to enter the underlying tissue.This has enlisted numerous defense mechanisms to plug the torn tissue and blood vessels and combat the bacteria. When the physiological events are viewed, the common experience of getting a spl…
Essentials of Marketing Research delivers current marketing research topics and tools that marketers need to succeed. The authors'years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market Essentials of Marketing Research gives students a strong command of market research principles, while being concise enoug…
Authored by three prominent specialists in the field, this text provides extensive coverage of diagnostic and treatment modalities for optimal glaucoma management. Revised throughout, it examines the newest 3"d most promising developments in medical treatment, laser and surgical advances. 1. Presents evidence-based and updated information on all aspects of the glaucomas—including physiology…
The next evolution in online homework management, McGraw-Hill's Connect Accounting is an online assign¬ment and assessment solution that connects you with the tools and resources you'll need to achive success: 1. Access end-of-chapter assignments for limitless prac¬ tice and immediate feedback that reports directly to your instructor's grade book. 2. Quickly access lectures, an eBook, stu…
Welcome to the fourth edition of American Democracy Now! In this program, we share our pas¬sion for politics while providing students with the foundation they need to become informed citizens in a rapidly changing democracy. In creating the first edition of American Democracy Now, we sought to merge our years of experience as classroom instructors and our desire to captivate students with the …
Now in its eleventh successful edition, Communicating Effectively presents a comprehensive introduction to interpersonal, intercultural, professional, group, and public communication. Providing just the right amount of theory and research, the book is packed with thought-provoking prose and activities that engage student interest. The pragmatic approach enables students to not only see but also…