With Connect Mass Communications, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. McGraw-Hill LearnSmart", McGraw-Hill's adaptive learning system, assesses students' knowledge of course content and maps out personalized study plans …
While encouraging students to take more active roles as media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first univer…