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Applied business research : qualitative and quantitative methods

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This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650.072 Cav a

Penerbit

Australia : John Wiley & Sons Australia, Ltd., 2001

Deskripsi Fisik

xvi,472 pages. : 24 cm.

Bahasa

English

ISBN/ISSN

0471341266

Klasifikasi

650.072

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

3rd ed.

Subjek

Research of Business
Riset Penelitian Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Robert Y. Cavana

Versi lain/terkait

Lampiran Berkas

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