Text

Laddering : unlocking the potential of consumer behavior

---

The introduction of new disruptive technologies in recent years has changed the rules of marketing and product development forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with almost limitless choices for making a purchase in a shrinking decision window. Consumers are looking for a relationship, not a transaction—they want to be acknowledged and understood. Therefore, it is crucial to understand what drives customer behavior in order to design products, marketing, and experiences that will succeed.
Laddering outlines a process that powers companies to a better understanding of customers by asking the right questions of your customers and your data. To make smart decisions and determine true ROI, it is vital to get to the core of a customer's behavior. Laddering provides the framework for evaluating what marketing messages, campaigns, and experiences are most appropriate for your audience. Author Eric Holtzclaw's process will create the wisdom you need to unlock the potential of your product or service in today's marketplace. Inside, you will learn how to:
1. Understand your customers' DNA; that is, why consumers buy from you
2. Capitalize on the true patterns of why
people buy
3. Unlock your company's big data to make
smarter, informed decisions
4. Define the consumers' core motivations and
buying ecosystem

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.83 Hol l

Penerbit

New Jersey : Wiley., 2013

Deskripsi Fisik

xvi, 208 hal. : il. ; 24 cm.

Bahasa

English

ISBN/ISSN

9781118566121

Klasifikasi

658.83

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Perilaku Konsumen

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar