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Reommendend this! : delevering digital experiences that people want to share

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Early-stage buyers don't want to talk to a salesperson or even register on a website. And in today's digital world they have the power of instant and frictionless choice. Instead of relying on the sales-driven practices of years past, new relationship-based strategies are necessary to help prevent disaster for inbound leads. Recommend This! Delivering Digital Experiences that People Want to Share explores the evolving digital marketing landscape and how organizations can improve engagement with today's digital audience.
This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want - or might want - when they first visit an online site. Then marketers must use strategies to capture the buyer's attention and build the relationship carefully, rather than aggressively trying to close a sale.
Authors Thibeault and Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers.
The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today's technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn't changed - relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 Thi r

Penerbit

New Jersey : Wiley., 2014

Deskripsi Fisik

xiv, 258 hal. : il. ; 24 cm.

Bahasa

English

ISBN/ISSN

9781118836699

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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