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Economics of strategy

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ECONOMICS OF STRATEGY focuses on the key economic concepts students must master in order to develop a sound business strategy and brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The Sixth Edition has been reorganized and now includes the following changes:
1. Economies of Scale and Diversification are now combined in a single chapter.
2. Commitment and Dynamics of Competition have been consolidated into a single
chapter titled "Dynamics: Competing over Time."
3. The chapters on Sustaining Advantage and The Origins of Competitive Advantage
are now combined.
4. A new chapter on Information and Value Creation has been added which describes
how firms, markets, and certifiers disclose information about product attributes.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

330.01 Bes e

Penerbit

New Jersey : Wiley., 2013

Deskripsi Fisik

xx, 534 hal. : il. ; 25 cm.

Bahasa

English

ISBN/ISSN

9781118319185

Klasifikasi

330.01

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. VI

Subjek

Teori Ekonomi
Strategi Ekonomi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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