The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

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The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Dempster, Craig. - Nama Orang; Lee, John - Nama Orang;

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing.

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Cadangan (Cadangan) 658.8 Dem t c.1

30566

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Informasi Detail

Judul Seri: Marketing, Manajemen
No. Panggil: 658.8 Dem t
Penerbit: New Jersey : Wiley., 2015
Deskripsi Fisik: xii, 228 pages : illustrations ; 23 cm.
Bahasa: English
ISBN/ISSN: 9781119059721
Klasifikasi: 658.8
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Marketing
Marketing - Strategi Pemasaran
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Dempster, Craig.

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