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Brand admiration: building a business people love

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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth.

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Ketersediaan

Informasi Detail

Judul Seri

Marketing

No. Panggil

658.8 Par b

Penerbit

Hoboken : Wiley., 2016

Deskripsi Fisik

xxii, 261 pages ; 22 cm.

Bahasa

English

ISBN/ISSN

9781119308065

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

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Tipe Pembawa

-

Edisi

-

Subjek

Marketing - Strategi Pemasaran

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Park, C. Whan

Versi lain/terkait

Lampiran Berkas

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