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Marketing : the core

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Marketing: The Core uses a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their com-bined classroom alternative and consulting experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the market-ing discipline, and the development of new instructional technologies.

The goal of the 5th edition of Marketing: The Core is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing: The Core was based on a rigorous pro-cess of assessment, and the outcome of the process is a text and package of learning tools that are based on experience, leadership, and innovation in marketing education.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 Ker m

Penerbit

New York : Mc Graw-Hill., 2013

Deskripsi Fisik

xlviii, 507 hal. : il. ; 28 cm.

Bahasa

English

ISBN/ISSN

9780078028922

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. V

Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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