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Always on : advertising, marketing, and media in a Era of consumer control

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We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising, and media-if they get their approach right. The new media environment is always on, digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.

The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to th

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 Vol a

Penerbit

New York : Mc Graw-Hill., 2008

Deskripsi Fisik

viii, 215 hal. : ilus. ; 21 cm.

Bahasa

English

ISBN/ISSN

9780071508285

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Stratejik

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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