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Winning sales latters-from prospect to close

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You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters-From Prospect to Close teaches you how to:
1. Strategize your messages for every stage of the selling process
2. Command attention and motivate your clients
3. Put your best self in every note
4. Create engaging approaches for letters, e-mails, and text messages
5. Avoid the mistakes that sabotage great communication

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 All w

Penerbit

New York : Mc Graw-Hill., 2009

Deskripsi Fisik

xiv, 226 hal. : 24 cm.

Bahasa

English

ISBN/ISSN

9780071628112

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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