Wired for thought : how the brain is shaping the future of the internet

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Wired for thought : how the brain is shaping the future of the internet

Stibel, Jeffrey M. - Nama Orang;

IF YOU WANT TO SUCCEED ON THE INTERNET,
forget trying to understand how the latest Web phenomenon works. Instead, you need to understand how the mind works. According to Jeffrey Stibel, the Internet is evolving into a brain-and the Web sites, communities, networks, and companies that leverage this insight will own the future.
A brain scientist and serial entrepreneur, Stibel has made an impressive career translating his knowledge of neuroscience into successful Internet ventures. In Wired for Thought, he takes readers on an exhilarating journey into the world of neuron hunters who are using their knowledge of the Internets brainlike powers to create online businesses.
Viewing Web sites as the neural networks of the Internet, Stibel describes how ideas live, die, and spread like genetic material across the Web, quickly transforming the Internet from a mere repository of information to a prediction machine that can recognize patterns and intuit meaning. Through intriguing examples from Google, MySpace, The S