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Penanda Bagikan

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The infinite asset: managing brands to build new value

Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.

Ketersediaan
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Sirkulasi (TAF Corner) 658.8 Hil t c.1
32673
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 Hil t
Penerbit
Boston, Massachusetts : Harvard Business School Press.,
Deskripsi Fisik
xii, 238 p. : ill. ; 25 cm.
Bahasa
English
ISBN/ISSN
1578512492
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Marketing
Brand name products
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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