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The analytic hospitality executive: implementing data analytics in hotels and casinos

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The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.

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Ketersediaan

Informasi Detail

Judul Seri

Wiley and SAS business series

No. Panggil

647.94 Mcg t

Penerbit

New Jersey : John Wiley & Sons, Inc., 2017

Deskripsi Fisik

xxii, 408 pages ; 24 cm.

Bahasa

Indonesia

ISBN/ISSN

9781119129981

Klasifikasi

647.94

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Perhotelan

Info Detail Spesifik

-

Pernyataan Tanggungjawab

McGuire, Kelly Ann

Versi lain/terkait

Lampiran Berkas

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