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The agile marketer: turning customer experience into your competitive advantage

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The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development.

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Ketersediaan

Informasi Detail

Judul Seri

Manajemen, Marketing

No. Panggil

658.8 Sma t

Penerbit

Hoboken : Wiley., 2016

Deskripsi Fisik

xiii, 219 pages ; 24 cm.

Bahasa

English

ISBN/ISSN

9781119223009

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Marketing

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Smart, Roland

Versi lain/terkait

Lampiran Berkas

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