Strategic brand management : building, measuring, and managing brand equity

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.The editorial team at Pearson has worked closely with educators around the globe to include: 1. Updated! All chapters have been revised to include the latest developments in strategic brand management. Chapter 6 has been reorganized and updated around the four major marketi…

Crafting and executing strategy : the quest for competitive advantage

Introducing ... Crafting and Executing Strategy, Global Edition, by Thompson, Peteraf, Gamble, and Strickland. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and…

Pengukuran Dan Alat-Alat Ukur Listrik

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Managing organizational behavior : what great managers now and do

Contemporary students put extraordinary demands on OB instructors and text¬books alike. On one hand, students immersed in quantitative courses such finance and accounting and other business disciplines are often quick to dis¬miss OB/management courses as "soft" or "elementary" or "common sense"—so there is a pressing need for relevance and richness. On the other hand, modern technology and …

Statistical techniques in business and economics

Over the years, we have received many compliments on this text and understand that it's a favorite among students. We accept that as the highest compliment and con¬tinue to work very hard to maintain that status. The objective of Statistical Techniques in Business and Economics is to provide students majoring in management, marketing, finance, accounting, economics, and other fields of busine…

Analysis for financial manadement

Like its predecessors, the tenth edition of Analysis for Financial Manage¬ment is for nonfinancial executives and business students interested in the practice of financial management. It introduces standard techniques and recent advances in a practical, intuitive way. The book assumes no prior background beyond a rudimentary, and perhaps rusty, familiarity with financial statements—although …

Strategic management : planing for domestic and global competition

This fourteenth edition of Strategic Management builds upon the timely change we made in the previous edition—to increase our emphasis on planning for domestic and global com¬petition in a global economy that is integral to strategic decision making in even the small¬est business or organization on Main Street in any town worldwide every day. We have focused on the needs of strategy student…

Human resource management : gaining a competitive advantage

Introducing...Human Resource Management: Gaining a Competitive Advantage, Global Edition, by Noe, Hoilenbeck, Gerhart and Wright The Ninth Global Edition of Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to face and meet a variety of challenges within their organizations and how to gain a competitive advantage for their companies. Features of th…

Applied statistics in business and economics

When managers are well informed about a company's internal operations (e.g., sales, production, inventory levels, time to market, warranty claims) and com¬petitive position (e.g., market share, customer satisfaction, repeat sales) they can take appropriate actions to improve their business. Managers need reliable, timely infor-•nation so they can analyze market trends and adjust to changing …

Service management : operation, strategy, information technology

Services touch the lives of every person in this country every day: food services, com¬munication services, and emergency services, to name only a few. Our welfare and the welfare of our economy now are based on services. The activities of manufacturing and agriculture always will be necessary, but we can eat only so much food and we can use only so many goods. Services, however, are largely e…

Managing human resources : productivity, quality of work life, profit

I did not write this book for students who aspire to be specialists in human resource management (HRM). Rather, I wrote it for students of general manage¬ment whose jobs inevitably will involve responsibility for managing people, along with capital, material, and information assets. A fundamental assump¬tion, then, is that all managers are accountable to their organizations in terms of the im…

Microbiology : international student version

The development of microbiology—from Leeuwenhoek's astonished observations of "animalcules," to Pasteur's first use of rabies vaccine on a human, to Fleming's dis¬covery of penicillin, to today's race to develop an AIDS vaccine is one of the most dramatic stories in the history of science. To understand the roles microbes play in our lives, including the interplay between microorganisms and …

Cooperate finance : global edition

Corporate Finance 3e blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. Using the unifying valuation framework based on the Law of One Price, Berk and DeMarzo set the new standard for corporate finance textbooks. This Global Edition has been edited to include enhancements making it more relevant to students outside the…

Asas-asas manajemen

Buku ini yang berjudul : AZAS-AZAS MANAJEMEN, kami susun berdasarkan pandangan dan pemikiran sejumlah pakar bidang manajemen. jari "ilmu" manajemen modern berarti bahwa kita harus ijari dan membandingkan aneka macam pendekatan - -P manajemen seperti yang telah berkembang dari waktu waktu. Demikian banyaknya pendekatan atau "mashab" muncul dalam manajemen, hingga tidak me…

Managerial finance

Edisi

Ed. 7th

ISBN/ISSN

833700077

Deskripsi Fisik

xv, 1086 hlm. : 21 cm.

Judul Seri

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No. Panggil

658.1 Wes m

Total quality management

Buku Total Quality Management (TQM) ini ditulis untuk memenuhi permintaan dari para manajer bisnis di Indonesia, yang mengharapkan Penulis untuk menerbitkan buku Total Quality Management yang lengkap dan bersifat praktis. Ditambah dengan berbagai pengalaman praktek dalam implementasi konsep-konsep TQM dan ISO 9000 pada berbagai perusahaan industri di Indonesia, maka buku ini ditulis dengan baha…

Instructional technology : the definition and domains of the field

The Association for Educational Communications and Technology has for the past thirty some years engaged in the lonely and high-risk activity of attempting to define Instructional Technology as a theory, a field and a profession. This definition, which describes and outlines the parameters of a profession rooted in research, theory, and practice, is the result of this continuing effort. It is b…

Akuntansi Keuangan Lanjutan: Advance Accunting

Salah satu faktor penyebab tidak siapnya sarjana akuntansi fresh graduate perguruan tinggi Indonesia menghadapi dunia kerja adalah adanya perbedaan antara kebutuhan dunia kerja dengan pembahasan materi akuntansi yang diperoleh mahasiswa selamamasa kuliah. Kebanyakan perguruan tinggi Indonesia menggunakan buku wajib dari penulis asing, terutama penulis barat yang mendasarkan pembahasannya pada l…

Akuntansi sektor publik : suatu pengantar

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Teknik Manajemen Keuangan

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